Thursday, September 18, 2008

Just call us X...literally




I’m currently working on a presentation for a client. It's about the differences between Generation X and Y, and in my reading, I came across a rather beautiful piece of irony.

Originally labelled as the Post Boomers or the Slackers Generation, only the label Generation X has stuck to describe those born from 1965 to 1979. I dipped back into Douglas Coupland’s Generation X, a book written in 1991, right at the time that this new generation were emerging. Ironically, the book was about a generation that defy labels – “just call us X” he said, yet the label has stuck, and spawned the labels for Generation Y and Z.

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